Two Days of Essential Content
March 19 & 20, 2025 in Columbus, Ohio
Day One features a Home Health Track and Hospice Track with unique education and a keynote by experts from Palmetto GBA approved for 4 Contact Hours for Nursing.
We conclude Day One with a fun reception at Hofbräuhaus Columbus.
Day Two brings everyone together for a well rounded slate of learning and networking in a combined session.
Jump to: Registration | Home Health Track Agenda | Hospice Track Agenda | Day Two Agenda | Venue & Lodging

Two Day Registration
• Member w/ Education Pass – $180 (extended Early Bird)
• Member – $225
• Non-Member – $325
Single Day Registration
• Member w/ Education Pass – $130 (extended Early Bird)
• Member – $150
• Non-Member – $200
2025 Conference Agenda
Day One – Home Health Track
8:00 am
Registration, Breakfast, Networking with Exhibitors
2025 Exhibitors
8:30 am – 12:30 pm
Home Health Keynote Presentation by Palmetto GBA
Review of a good compliance program, Special Areas of OIG Concern, Survey Deficiencies, Claims at Risk for Incorrect Billing, Avoiding Medical Necessity Denials, Nursing process, documentation and more! Followed by a 2025 Final Rule Summary, key reminders for agencies, how to use Palmetto’s tools, CERT Updates and educational resources for providers. Approved for 4 Nursing Contact Hours
★ Charles Canaan MPH, BSN, RN, CCA, CPC, CPB, CPMA, APM
Senior Provider Education Consultant
Palmetto GBA
★ Marlene Frierson
Senior Provider Relations Representative
Palmetto GBA

1:30 – 2:20
Value-Based Enterprises
Value-based healthcare has been the buzz term for years. However, material changes to the federal Stark law and anti-kickback statute have opened up broader opportunities for value-based initiatives over the past few years. Join us as we look at how you can use the value-based regulations to partner with key stakeholders!
★ Jeana Singleton
Member and General Counsel
Brennan Manna & Diamond

2:30 – 3:20
Comprehensive Financial Management for Home Health
Optimizing Financial Performance in Home Health: This session dives into the industry’s financial challenges, emphasizing data-driven decisions and proactive cash flow monitoring for stability. Participants will learn about key metrics, reimbursement trends, advanced funding opportunities, and payer strategies to optimize revenue cycle management.
★ Michael Greenlee
Founder & CEO
HealthRev Partners
★ Ethan Schwarzbach
CEO
FlyChain

3:30 – 4:20
Demonstrating the Financial Opportunities in the Home Health Model
PDGM rewired the care production and delivery processes for Home Health episodes, eliminating Therapy Volume as the primary payment factor and connecting payment to Start of Care acuity under a capitated model resembling DRGs. Adding the introduction of Value-Based Purchasing (VBP) Expansion also changed the financial landscape for HH Agencies. This progressive presentation addresses HH Operations for their role in fiscal outcomes, with specifics for success addressed individually, from Intake to SOC, In-Episode to DC Management, and much more.
★ Arnie Cisneros, P.T.
President
Home Health Strategic Management

4:30 – 5:30
Networking with Exhibitors
Enjoy some time to meet our exhibitors and enjoy complimentary wine, beer, and non-alcoholic beverages courtesy of our sponsors.
5:30 – 7:00
Reception at Hofbräuhaus Columbus
Join us for a fun networking event at Hofbräuhaus Columbus. Located conveniently across the street from the event center.
800 Goodale Blvd., Columbus, OH 43212

Day One – Hospice Track
8:00 am
Registration, Breakfast, Networking with Exhibitors
2025 Exhibitors
8:30 – 9:20
HOPE: Protecting Your Bottom Line
Hospices are facing the transition from the Hospice Item Set to the Hospice Outcomes and Patient Evaluation on October 1, 2025. While the primary goal of hospice is to provide excellent care for our patients and improved outcomes for family members, protecting your agency from potential revenue loss is essential for success. This presentation will focus on the best practices for HOPE that will protect your organization’s bottom line.
★ Raianne Melton, RN, BSN, CHPN
Director, Clinical Services, Professional Services
AXXESS

9:30 – 10:20
Solutions for Outdated PBM Models that are Failing Hospices
Traditional Pharmacy Benefit Manager (PBM) models create constant challenges for hospices—delayed medication access, lack of cost transparency, and inefficient processes that drive up spending and overwhelm care teams. These outdated systems add unnecessary stress for nurses, increase after-hour emergencies, and make it harder to provide timely, dignified care for patients. In this session, we’ll explore proactive strategies to reduce medication costs and streamline workflows, helping your hospice deliver better care with greater efficiency.
★ Sara Nigro
Director of Channel Partnerships
BetterRx

10:30 – 11:20
Demystifying Targeted Probe and Educate (TPE) Audits: Understanding Risks and Best Practices
Hospice providers continue to face challenges with the TPE audit process, including limited transparency, high denial rates, and complex requirements. This session will provide an in-depth look at how TPE works, what common issues MACs are focused on, and how hospices can proactively prepare for these audits. Attendees will gain insights into best practices for responding to TPE requests, strategies for improving compliance, and how to minimize risks.
★ Sherl Brand, RN, BSN
Chief Operating Officer
National Alliance for Care at Home

11:30 am – 12:00 pm
Networking with Exhibitors
1:00 – 5:00
Hospice Keynote Presentation by Palmetto GBA
Hospice in the news, National data, utilization, length of stay and level of service, documentation, CERT, TPE. Followed by a 2025 Final Rule Summary, Updates and Reminders, VBID, Palmetto eServices, TPE, CERT, and provider resources. Approved for 4 Nursing Contact Hours
★ Charles Canaan MPH, BSN, RN, CCA, CPC, CPB, CPMA, APM
Senior Provider Education Consultant
Palmetto GBA
★ Marlene Frierson
Senior Provider Relations Representative
Palmetto GBA

5:00 – 5:30
Networking with Exhibitors
Enjoy some time to meet our exhibitors and enjoy complimentary wine, beer, and non-alcoholic beverages courtesy of our sponsors.
5:30 – 7:00
Reception at Hofbräuhaus Columbus
Join us for a fun networking event at Hofbräuhaus Columbus. Located conveniently across the street from the event center.
800 Goodale Blvd., Columbus, OH 43212

Day Two, General Session
8:30 am
Registration, Breakfast, Networking with Exhibitors
9:30 – 10:20
Leading Through Change
Change is constant – but effective leaders don’t just manage change; they lead it. In this workshop, we explore the neuroscience behind change management and decision-making, giving leaders the tools to understand how the brain reacts to change and how to guide teams through uncertainty with confidence. We begin with a science-backed approach to change, explaining the importance of communication in change management. Change without clarity leads to confusion.
★ Dan Docherty
Chief Coaching Officer
Braintrust

10:30 – 11:20
Insurance 101
This presentation will focus on the business insurance exposures Home Care & Hospice operations face. Key topics will include professional liability, property, auto, crime, and executive coverages such as D&O, Employment practices, Fiduciary, and Cyber liability/IT Security. Attendees will understand the core coverages their business needs, how the insurance market is moving, and how best to protect their assets.
★ Jake Pease
Vice President
Marsh McClennan

12:30 – 1:20
Optimizing Expenses & Revenue Generation
The Business of Care: Cutting Costs & Boosting Revenue Without Sacrificing Care. This session focuses on strategic cost-cutting without sacrificing care quality, alongside revenue optimization through payer negotiation and efficient accounting and billing. Attendees will discover capacity management strategies and tech-enabled planning to balance workforce costs with patient demand.
★ Michael Greenlee
Founder & CEO
HealthRev Partners
★ Ethan Schwarzbach
CEO
FlyChain

1:30 – 2:20
Corporate Document Checklists
This session will explore essential deal terms and concepts that should be considered and incorporated to ensure less tumultuous corporate operations and prevent business break-ups. This session will explore key concepts of employment agreements and corporate agreements.
★ Amanda Waesch
Vice President
Brennan Manna & Diamond

2:30
Adjourn
Venue & Lodging
The Grand Event Center
Our venue this year is the amazing Grand Event Center located at 820 Goodale Blvd, Columbus, Ohio 43212. There is a 500-space free parking garage across the street. The Courtyard (where we have the room block), is attached, as is the Hofbrauhaus for the Wednesday evening reception.
The Courtyard by Marriott
We have prepared a special group rate price for overnight stays at the Courtyard by Marriott Courtyard Columbus OSU. This hotel is right beside the venue and our Day 1 Reception location, the Hofbrauhaus.
Visit this link to make your reservation
Start Date: Tuesday, March 18 | End Date: Thursday, March 20
Courtyard Columbus OSU for $179.00 USD per night. The direct link for booking expires on March 5. You can still book at the group rate as inventory allows by calling the sales office directly at (614)453-4298.
Sponsorship Opportunities
Availability subject to change. Click here to go directly to the Sponsorship Registration page, see current availability, and secure your sponsorship spot today! Exhibit space is sold out.
☆ Bar Sponsor Day 1 (1 Available, $2,000)
Increase your visibility with branded signage at the bar during the exhibitor networking on Day 1, 4:30 – 5:30. Includes: 2 Conference Passes. 5 minutes to address the audience during the conference.
☆ Reception at Hofbräuhaus (6 Available, $1,500)
Sponsor a fun gathering on Day 1 (5:30-8:30) at Hofbräuhaus Columbus next to the conference. Includes: Space for marketing literature, and extra drink tickets to hand out. 2 Conference Passes. 5 minutes to address the audience during the conference.
☆ Breakfast Day 1 (SOLD) | Day 2 (1 Available, $2,500)
Sponsor signage featured during breakfast and branding at the breakfast station. Includes: 2 Conference Passes. 5 minutes to address the audience during the conference.
☆ Lunch Day 1 (SOLD) | Day 2 (1 Available, $4,500)
Includes: Sponsor lunch for attendees with branding at the buffet and on tables. 2 Conference Passes. 5 minutes to address the audience during the conference.
☆ Speaking & Exhibiting (SOLD)
Partner with OCHCH to help form the agenda! Includes: A 1-hour long presentation, 1 Exhibitor Table, and 2 Conference Passes.